Antique or On Fleek?
A lesson learned from an unlikely source, and how it applies to video production.
Earlier this week I had the treat of taking my Grandma (who is nearing 85) on a little trip across town. As we were getting into the car, I spotted a beautiful classic car across the street. It had to be 1950’s model and was a beautiful shade of green and very shiny - covered in chrome. Stopping to marvel at it, I thought for sure Grandma would love seeing this vintage “blast from the past.” So I pointed across the street to the car, ‘Grandma, look at that beautiful old car across the street.”
Without skipping a beat, she whipped back “Eh, I’m not really into old things. Give me what’s new and flashy!!!!”
I’ve been pausing to re-live that moment ever since, and it brings a good laugh and a teachable moment...
Sometimes we just need to move on and embrace what’s now!
As beautiful as that old car was to me, Grandma without a doubt remembered all the “not so fun things” about the cars of days gone by. Like that they didn’t have air condition or buttery-smooth suspensions. Oh, and forget about sunroofs (which Grandma and I both love) and power steering, or power windows. If you’ve ever had to crank turn the windows of an old car up or down, you know exactly why sometimes old cars aren’t as cool as they can first appear.
Grandma had spent decades in cars like that, and is now just as spoiled as most of us are with “what’s new and flashy.” She’d rather live in the present moment, with its present comforts, than spend too much time reminiscing about something that really wasn’t all that grand in comparison to what’s now.
This has caused me to think about how easy it is for any of us to get stuck in the past - whether it be past ways of doing things, or in the case of video production, past styles or methods that aren’t as effective as “the new and flashy.”
Here are a few practical examples of styles and methods that aren’t “in the now,” along with a few new production options to consider to keep your business or organization’s video content current and fresh.
Ugly footage - dark / grainy low-quality - no perspective shifts - with depth of field or shot / equipment selection
Too much content - too long. Too boring.
Poorly done graphics. Veering from branding or not having established brand.
Old music - dates a video quickly. With royalty free production music what’s cheap a lot of times = antique when it comes to music.
Modern / 4k Video - Pros: film-look / well-lit sharpness / versatility
Short and Sweet - Wow them, don’t woe them. Ppl don’t watch long videos anymore. Put more (production value) into shorter videos, and create more of them.
Diverse - Aerial-footage, stabilized-footage, action-cams, varying lens perspectives
Excellently done graphics. On brand.
Fresh music - music is big - keep it current.
Embracing the new doesn’t mean we have to throw away the old completely. There’s almost always a place for nostalgia. In the case of the vintage car, those are typically great for a joy-ride every now and again. They are just not the best pick for long road trips or daily travel.
What practices in your business need to be re-evaluated for effectiveness? There are lots of options and you can choose what you will.
But as for me and Grandma, “give us what’s new and flashy!” :)